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Chobani

Halloween Flip Switch 2024 Campaign

Using illustrations that Chobani commissioned from the artist 5uperfreak (Dan Whitehouse), I created various digital assets for Instagram, Pinterest, and more. The style guide for this project was established by senior design team, and adapted by me.

One-pagers & Printed Ads

I created printed assets that ranged from recipes to ads. I utilized many different Chobani product-specific style guides, and used a mix of photography, renders, and illustrations.

Chobani Cup Truck

I worked with the Experiential Art Director to create a new design for the sampling truck. This design prioritized on-the-go/drinkable product offerings, and showcased fresh ingredients using illustrations.

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