Enlightened Ice Cream
Creative Direction:
Campaigns
At Enlightened, I regularly made mockups for campaign assets, in which I dictated the photography arrangements and final styling of the completed post. Below are examples of Instagram story new product reveals from our Cheesecakes & Dough Bites campaign, and our Fruit Infusions campaign.
Mockup
Final
Creative Direction:
Photography
These are examples of photos that I conceptualized and worked with a freelance photographer to execute. I often
worked with packaging and personally styled ingredients and other food related props.
Social Media Posts
Various posts designed for the Enlightened brand Instagram. These included: engaging activities, fun facts,
recipes, testimonials, and campaign related posts.
I worked with the Marketing Director on a monthly basis to come up with and evaluate existing ideas.
Video & Animation
I am proficient in Adobe After Effects and Adobe Premiere Pro, and often used both in conjunction with each
other to cut videos and add motion graphics.
Mockup
Final
